Designers strive for consistency—but keeping a brand’s visual identity aligned across every campaign, channel, and teammate can be a challenge. Many AI tools help with inspiration, but fall short when it comes to applying a look and feel with control and consistency. That’s why we built Advanced Style Creation and Control, a new feature set designed to give creative teams more power to explore, define, and maintain a distinct brand style. This release adds major upgrades to how styles work in Recraft, giving you more creative freedom and the tools to keep things consistent across your projects, collaborators, and touchpoints.

Explore limitless styles with the infinite style library

Think of this as your visual style playground. Whether you're starting from scratch or just need a jumpstart, the new style library gives you access to a wide range of ready-to-use visual styles—from photorealistic to illustrative, simple to surreal. Search by keyword, filter by type, and preview full galleries to find exactly what fits. It’s a more visual way to discover what’s possible—and get inspired.

Remix styles to create something uniquely yours

Blend styles from our library with your own reference images to make something original. Adjust the weights between visual sources, test it out, and generate new images that feel distinctly like your brand. It’s easy to dial in just the right tone, level of detail, or visual signature—without needing to train a model or start from zero. 

Reuse and share styles to stay consistent across teams

Once you’ve developed a style, save and share it across your team to use in future generations. Whether you’re scaling a campaign or handing off assets to freelancers, your brand style travels with you. It’s a practical and efficient way to improve collaboration while keeping everything on-brand and visually consistent.

How it works

Here’s how to start using Advanced Style Creation and Control in Recraft:

1. Browse the infinite style library: Head to the new Styles section in the top navigation or within your canvas.
   
   • Search by keyword (like “pencil”), filter styles by type or see a feed with endless options.
   • Preview full galleries for each style.  
   • Save or copy the style to reuse later.  
2. Create and remix a style: From a project, create a style to consistently get the look you want. 
   
   • Combine up to 5 styles from the library or upload up to 5 of your own images.
   • Slide to adjust the weighting between styles.  
   • For even more control, add a style-level prompt like “centered layout” or “transparent plastic” and select from two style-specific models:  
     
     • Style essentials: Considers textures, lines, colors and atmosphere.
     • Style and composition: Includes finer details like composition, camera angle, and content.
   • Test and preview before saving.  
   • Save your custom style for reuse.  
3. Apply and share styles: Use saved styles in future generations and collaborate more easily.
   
   • Apply your brand’s look across campaigns and teams.
   • Share saved styles to maintain consistency at scale.  

Built for brand consistency at scale

As generative tools become a core part of the design workflow, it’s not enough to just generate something interesting—you need to generate something consistent. Something that looks like your brand.

‍

With Advanced Style Creation and Control, Recraft gives designers more ways to build and maintain a unique brand style across their team, enhancing the entire design process. It’s one more step toward making AI design feel less like a guessing game—and more like a professional toolset.