Built to help creative teams explore, define, and apply a distinct brand style across every touchpoint
Designers strive for consistency—but keeping a brand’s visual identity aligned across every campaign, channel, and teammate can be a challenge. Many AI tools help with inspiration, but fall short when it comes to applying a look and feel with control and consistency. That’s why we built Advanced Style Creation and Control, a new feature set designed to give creative teams more power to explore, define, and maintain a distinct brand style. This release adds major upgrades to how styles work in Recraft, giving you more creative freedom and the tools to keep things consistent across your projects, collaborators, and touchpoints.
Think of this as your visual style playground. Whether you're starting from scratch or just need a jumpstart, the new style library gives you access to a wide range of ready-to-use visual styles—from photorealistic to illustrative, simple to surreal. Search by keyword, filter by type, and preview full galleries to find exactly what fits. It’s a more visual way to discover what’s possible—and get inspired.
Blend styles from our library with your own reference images to make something original. Adjust the weights between visual sources, test it out, and generate new images that feel distinctly like your brand. It’s easy to dial in just the right tone, level of detail, or visual signature—without needing to train a model or start from zero.
Once you’ve developed a style, save and share it across your team to use in future generations. Whether you’re scaling a campaign or handing off assets to freelancers, your brand style travels with you. It’s a practical and efficient way to improve collaboration while keeping everything on-brand and visually consistent.
Here’s how to start using Advanced Style Creation and Control in Recraft:
As generative tools become a core part of the design workflow, it’s not enough to just generate something interesting—you need to generate something consistent. Something that looks like your brand.
With Advanced Style Creation and Control, Recraft gives designers more ways to build and maintain a unique brand style across their team, enhancing the entire design process. It’s one more step toward making AI design feel less like a guessing game—and more like a professional toolset.